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Once again, Maurice Lacroix embraces the urban landscape and takes inspiration from those tall architectural buildings that endow a city with its unique skyline. Made from a variety of materials, beam-type structures confer strength while at the same time inviting light to bathe interior spaces.



A couple of years ago, the brand from the Franches Montagnes released the AIKON Urban Tribe, a model that swiftly sold out. Maurice Lacroix is pleased to unveil another daring creation, subscribing to the Urban Tribe design but presented in skeleton form.


The AIKON Urban Tribe

In 2021, Maurice Lacroix released the AIKON Urban Tribe, a watch made for city dwellers that promptly sold out. Now, the Maison seeks to repeat this success with a new urban-themed timepiece, the AIKON Skeleton Urban Tribe. Once again, the styling celebrates urban architecture, but on this occasion, courtesy of its sapphire dial, it reveals the intricate structure of the movement.

Maurice Lacroix worked closely with the movement specialist, Sellita, to produce the exclusive Automatic ML135 (base SW200). Like some of the most interesting buildings, this movement plays with transparency, allowing light to pass through various openings illuminating many parts. The oscillating weight is customised and sports sandblasted and sunbrushed decoration. Furthermore, the movement is endowed with circular graining and colimaçon.


Regarding styling, the hour and minute hands are facetted and lined with Super-LumiNova®, while the dial is framed with luminescent indexes and a dark grey flange. Housed in a 39mm stainless steel case, the exterior of the AIKON Skeleton Urban Tribe is laser engraved with an intricate motif. The various patterns have been inspired by the concrete, glass and steel structures that have come to define the avenues and boulevards populating the World’s most vibrant cities.

Fitted with an integrated bracelet, this new watch, in common with all AIKON models, proffers peerless wearer comfort. The timepiece is equipped with the company’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without needing tools.

Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “Back in 2021, when we released the AIKON Urban Tribe, the watch attracted much attention and soon sold out. Since then, we’ve received numerous requests for another Urban Tribe watch. The new AIKON Skeleton Urban Tribe subscribes to the same non-conformist spirit but employs a sapphire dial that reveals the intricately shaped skeleton movement. This watch is made for city dwellers who love the excitement and noise of an urban landscape.
It emulates the structures of tall buildings that showcase their many structural components, juxtaposing strength with airiness and transparency. Limited to 500 pieces, the new AIKON Skeleton Urban Tribe is wonderfully executed, has an impressive specification and upholds our reputation for delivering high perceived value.”

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For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Over the years, the brand has won more than fifteen awards and demonstrated an innovative, avant-garde and perfectionist spirit. Maurice Lacroix’s culture is indeed to offer affordable watches with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with activities that allow consumers to experience the unique vitality of city life.