The subtle metamorphosis of an icon
Creative and brilliant changes inspire. This notion describes the essence of Bell & Ross’ new version of its emblematic BR 03 watch.
The BR 03, an icon in Bell & Ross’ history
The BR 03 collection embodies Bell & Ross’ identity and style and has been one of its landmarks as of 2006. Since its inception in 1994, the brand has proudly been the ultimate reference in the field of aviation watches by meeting the demands of professional users in extreme conditions. Its design principles are inspired by aircraft cockpits and aeronautical instrumentation, ensuring first-class performance. Legibility, functionality, precision and reliability are guaranteed in every Bell & Ross watch.
The brand is a benchmark in the world of professional aviation watches. It is also respected because it epitomises the spirit of refinement and good taste. Today, it surprises us by revisiting its worldwide identifiable case. Its legendary “circle within a square, held by four screws,” reminiscent of the silhouette of cockpit clocks, was a brilliant bid. The story goes like this: the BR 01 appeared in 2005 with an imposing 46 mm case. In 2006, the 42 mm model was launched with great success. In 2023, the BR 03 amazes us with a 41 mm case and other remarkable features.
Same spirit, striking new proportions
In the universe of watchmaking design, every millimetre counts. Enlarging or reducing a case is a serious matter. Designers often prefer to start over rather than alter an iconic model. Bruno Belamich, Bell & Ross’ co-founder and Creative Director, who knows about impeccability, says: “With the new BR 03, we modified the collection proportions by respecting its canons. Our goal was to preserve the identity that has made the BR 03 successful while adapting it to the new times and maintaining its allure.”
The lightly smaller dimensions of the case –42 mm to 41– are delicate and powerful simultaneously. They are immediately perceived by the eye and change the look and feel of the watch. This is enhanced by the lugs, which have now changed from 4.5 mm to 4. These transformations reflect an exciting and newfound rhythm.
Design and movement taken to a higher level
The evolution of the BR 03 includes a narrower rubber strap and a new automatic movement: the BR-CAL.302, which introduces an extended power reserve of 54 hours. This implies the watch can be left unused and will display the exact time two days later.
ABOUT BELL & ROSS WATCHES
Designed for professionals who demand optimal reliability, the Bell & Ross watches meet four basic principles: legibility, functionality, reliability and precision
Thus, every detail has its purpose and function. This technical precision is expressed through pure lines and timeless elegance.
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