Discover our magnificent collection of Pomellato, DoDo, gigi CLOZEAU and RedLine jewelry, available for sale now!

News

BELL & ROSS BR 03 CYBER CERAMIC

Each passing second takes us away from the present and propels us into the future. Bell & Ross looks to the immediate future with its new BR 03 CYBER watch in matte black ceramic—a manifesto of contemporary watchmaking creation.

BELL & ROSS BR 03 CYBER CERAMIC
BELL & ROSS BR 03 CYBER CERAMIC
News
BELL & ROSS BR 03 CYBER CERAMIC

THE WATCH OF THE FUTURE: BR 03 CYBER

Exploring the boundaries of watchmaking for three decades, the house has always navigated between tradition and innovation. In parallel with its achievements in the aeronautical field, it has forged a domain of technical and aesthetic expression oriented towards the avant-garde. The BR 03 CYBER line, aiming for purity and modernity, embodies a decidedly contemporary vision of elegance. With the new BR 03 Cyber Ceramic, Bell & Ross pushes the boundaries of traditional watchmaking even further, offering an uncomplicated and futuristic interpretation of its watches.

VISIONARY INSPIRATIONS

Design is the materialisation of the future. It opens up new horizons by transforming the perception of the object. The watchmaking house has thus embarked on the challenge of reinventing the iconic BR 03 line while preserving its essence. To achieve this goal, Bell & Ross has combined the BR 03 design with the futuristic graphic codes of the Cyber collection. Bruno Belamich, co-founder and creative director, has pushed the boundaries of reality with faceted 3D creations, questioning our relationship with speed, sound, and light.

EVIDENCE IN THE INVISIBLE

The personality of a watch is revealed through the contours of its case. The BR 03 Cyber Ceramic stands out for its faceting, evoking the design of stealth aircraft, capable of blending into radar darkness. This watch transposes this aesthetic through a graphic readability inspired by aircraft cockpits. To reinforce this concept of invisibility, the mechanical movement’s dial and components are pierced, exposing the spectacular 3D skeletonisation. This facetization recalls the pixels of digital art, freezing the image in a contemporary aesthetic.

A HIGH-TECH TONE: MATTE BLACK

The new BR 03 Cyber Ceramic immediately catches the eye with its bold hue. This matte black, both discreet and spectacular, breaks with the codes of traditional watchmaking. Bell & Ross opted for ceramic, a technical and contemporary material, to shape the case, offering resistance and lightness. The indices and logo, treated in glossy black on the surface of the anti-reflective sapphire glass, enhance the high-tech aspect of the watch. With its clean lines and Manufacturing movement guaranteeing five years, this exceptional piece embodies the perfect marriage of tradition and innovation.

You can just discover the Bell & Ross collections

Contact BÀSIC MERCAT.

Top