BR-03 HORIZON: in the sky and on the ground
Bell & Ross has unveiled a unique new timepiece: the BR-03 Horizon, a watch that brings to the wrist one of the most iconic flight instruments from aircraft cockpits, the artificial horizon. Limited to 999 pieces, this watch promises to captivate aviation and design enthusiasts while integrating seamlessly into the brand’s collection of concept watches.
A watch inspired by aviation
The artificial horizon, represented by a visual indicator divided into two parts — the blue sky and the black ground — is a crucial tool for pilots, allowing them to orient themselves in space. Bell & Ross has recreated this aesthetic to design a unique dial that evokes aircraft control panels. The red lines symbolizing the wings and the graduations indicating the angle of inclination add a touch of realism to this model.
Precise design and perfect readability
The BR-03 Horizon is not only beautiful. It offers intuitive readability, reflecting the priority of aeronautical instruments: a clear and immediate reading. With two precisely adjusted hands and a luminescent dial, the watch ensures optimal visibility, even in low-light conditions, an essential feature in aviation.
Performance and technology on the wrist
With a 41 mm micro-blasted black ceramic case, water resistance up to 100 meters, and an anti-reflective sapphire crystal, the BR-03 Horizon is as robust as it is functional. It operates with a BR.CAL-327 automatic mechanical movement. The interchangeable black rubber strap enhances its functionality, while the orange Velcro option adds a personal touch of style.
A legacy of aviation perpetuated
Since 2010, the BR-03 collection from Bell & Ross has drawn direct inspiration from aircraft cockpit instruments. Every model in this range showcases the Franco-Swiss watchmaking expertise, combining functionality and aesthetics. The BR-03 Horizon follows this legacy after iconic creations like the BR-03 Gyrocompass, celebrating the blend of aviation and watchmaking.
With this limited edition, Bell & Ross continues to offer aviation enthusiasts a tangible connection to the sky, allowing them to wear a piece of aviation history on their wrist.
About Bell & Ross
The story of Bell & Ross began in 1994, driven by two friends, Carlos-A—Rosillo and Bruno Belamich, both passionate about watchmaking and aviation. With a Franco-Swiss heritage, Bell & Ross quickly became a reference in professional aviation watches.
In 2005, the Maison revolutionized watch design codes by creating the BR-01, inspired by aeronautical instruments. The iconic "circle within a square" became the brand’s visual signature. Bell & Ross established this distinctive design in every collection: the professional BR-03, the urban BR-05, and the avant-garde BR-X5.
Combining innovation and watchmaking excellence, Bell & Ross embodies the motto "From the cockpit to the wrist," catering to extreme professionals and men seeking functional and distinctive watches. The brand is in over 80 countries, with a carefully selected international network of 600 retailers and 25 exclusive boutiques. Its universe unfolds through prestigious partnerships with La Patrouille de France and La Fondation Tara Océans.
